ãœãŒã·ã£ã«ã¡ãã£ã¢åæã®åãè§£ãæŸã¡ãŸããããåœç€Ÿã®ç·åã¬ã€ãã§ãã°ããŒãã«ãªæåã®ããã«ãœãŒã·ã£ã«ã¡ãã£ã¢ã®ããã©ãŒãã³ã¹ãè¿œè·¡ãæž¬å®ãæé©åããæ¹æ³ãåŠã³ãŸãã
ãœãŒã·ã£ã«ã¡ãã£ã¢åæã®çè§£ïŒã°ããŒãã«ãªãŒãã£ãšã³ã¹åãç·åã¬ã€ã
仿¥ã®çžäºæ¥ç¶ãããäžçã«ãããŠããœãŒã·ã£ã«ã¡ãã£ã¢ã¯ããããèŠæš¡ã®ããžãã¹ã«ãšã£ãŠåŒ·åãªããŒã«ã§ããããããåã«ãœãŒã·ã£ã«ã¡ãã£ã¢äžã«ååšããŠããã ãã§ã¯ååã§ã¯ãããŸãããçã«æåããããã«ã¯ãããã©ãŒãã³ã¹ãåæãããã®ããŒã¿ã䜿ã£ãŠæŠç¥ãæé©åããæ¹æ³ãçè§£ããå¿ èŠããããŸãããã®ç·åã¬ã€ãã§ã¯ããœãŒã·ã£ã«ã¡ãã£ã¢åæã®åºç€ã解説ããããŒã¿ã«åºã¥ããæææ±ºå®ãè¡ããã°ããŒãã«èŠæš¡ã§ããžãã¹ç®æšãéæããããã«å¿ èŠãªç¥èãšããŒã«ãæäŸããŸãã
ãœãŒã·ã£ã«ã¡ãã£ã¢åæãšã¯ïŒ
ãœãŒã·ã£ã«ã¡ãã£ã¢åæãšã¯ããœãŒã·ã£ã«ã¡ãã£ã¢ãã©ãããã©ãŒã ããçæãããããŒã¿ã®åéãæž¬å®ãåæãè§£éã䌎ããŸããäœãæ©èœããŠããŠãäœãæ©èœããŠããªãã®ãããããŠãã®çç±ãçè§£ããããšã§ããäž»èŠãªææšã远跡ããããšã§ããªãŒãã£ãšã³ã¹ãã³ã³ãã³ãã®ããã©ãŒãã³ã¹ãããã³ãœãŒã·ã£ã«ã¡ãã£ã¢æŠç¥å šäœã«é¢ãã貎éãªæŽå¯ãåŸãããšãã§ããŸãããã®ããŒã¿ã¯ãã¢ãããŒããæŽç·Žããããšã³ã²ãŒãžã¡ã³ããåäžãããæçµçã«ããžãã¹ã®ææãäžããããã«äœ¿çšã§ããŸãã
ãœãŒã·ã£ã«ã¡ãã£ã¢åæã®äž»ãªã¡ãªããïŒ
- ãªãŒãã£ãšã³ã¹çè§£ã®åäžïŒ ãã©ãã¯ãŒã誰ã§ãããããã®äººå£çµ±èšãèå³ãè¡åãçºèŠããŸãã
- ã³ã³ãã³ãæŠç¥ã®åŒ·åïŒ ã©ã®ã¿ã€ãã®ã³ã³ãã³ãããªãŒãã£ãšã³ã¹ã«æãé¿ãããç¹å®ããŸãã
- ãšã³ã²ãŒãžã¡ã³ãã®å¢å ïŒ ããããã·ã§ã¢ãã³ã¡ã³ããã¯ãªãã¯ãæå€§åããããã«æçš¿ãæé©åããæ¹æ³ãåŠã³ãŸãã
- ROIã®åäžïŒ ãœãŒã·ã£ã«ã¡ãã£ã¢ãžã®æè³åççãæž¬å®ããæ¯åºãæé©åããŸãã
- ç«¶ååæïŒ ç«¶åä»ç€Ÿã®ããã©ãŒãã³ã¹ãç£èŠããèªç€Ÿãå·®å¥åããæ©äŒãç¹å®ããŸãã
- ã«ã¹ã¿ããŒãµãŒãã¹ã®æ¹åïŒ ã¡ã³ã·ã§ã³ãã»ã³ãã¡ã³ãã远跡ãã顧客ã®åé¡ã«è¿ éã«å¯Ÿå¿ããŸãã
- 屿©ç®¡çïŒ æœåšçãªå±æ©ããšã¹ã«ã¬ãŒãããåã«ç¹å®ãã察å¿ããŸãã
远跡ãã¹ãäž»èŠãªãœãŒã·ã£ã«ã¡ãã£ã¢ææš
ãœãŒã·ã£ã«ã¡ãã£ã¢ã§è¿œè·¡ã§ããææšã¯æ°å€ããããŸãããä»ãããéèŠãªãã®ããããŸãã以äžã«ãç£èŠãã¹ãæãéèŠãªææšã®å èš³ã瀺ããŸãïŒ
ãšã³ã²ãŒãžã¡ã³ãææšïŒ
- ããã/ãªã¢ã¯ã·ã§ã³ïŒ ã³ã³ãã³ãããªãŒãã£ãšã³ã¹ã«ã©ãã ãé¿ããŠãããã瀺ããŸããåçŽãªææšã§ãããåæã®é¢å¿ã瀺ãè¯ãææšã§ãã
- ã³ã¡ã³ãïŒ ã³ã¡ã³ãã¯ããæ·±ãã¬ãã«ã®ãšã³ã²ãŒãžã¡ã³ãã瀺ãã貎éãªãã£ãŒãããã¯ãæäŸããŸãã
- ã·ã§ã¢/ãªãã€ãŒãïŒ äººã ãããªãã®ã³ã³ãã³ããèªåã®ãããã¯ãŒã¯ãšå ±æãã䟡å€ããããšæããããšã瀺ããŸãã
- ã¯ãªãã¯ïŒ ãªã³ã¯ãå ±æããŠããå Žåãã¯ãªãã¯ã远跡ããããšã¯ã人ã ãããã«åŠã³ãããšæã£ãŠãããã©ãããçè§£ããããã«äžå¯æ¬ ã§ãã
- ä¿åïŒ (InstagramãPinterest) ãŠãŒã¶ãŒãåŸã§åç §ããããã«ã³ã³ãã³ããä¿åãã䟡å€ããããšæããããšã瀺ããŸãã
ãªãŒããšèªç¥åºŠææšïŒ
- ãªãŒãïŒ ããªãã®ã³ã³ãã³ããèŠããŠããŒã¯ãŠãŒã¶ãŒã®æ°ã
- ã€ã³ãã¬ãã·ã§ã³ïŒ ããªãã®ã³ã³ãã³ãã衚瀺ãããåèšåæ°ãïŒ1人ã®ãŠãŒã¶ãŒãè€æ°ã®ã€ã³ãã¬ãã·ã§ã³ãçæããããšããããŸããïŒ
- ãã©ãã¯ãŒå¢å çïŒ ãã©ãã¯ãŒæ°ãå¢å ããŠããå²åã
- ã¡ã³ã·ã§ã³ïŒ çŽæ¥ã¿ã°ä»ããããŠããªããŠãããã©ã³ãããœãŒã·ã£ã«ã¡ãã£ã¢ã§ã©ããããã®é »åºŠã§èšåãããŠãããã远跡ããŸãã
ãŠã§ããµã€ããã©ãã£ãã¯ææšïŒ
- åç §ãã©ãã£ãã¯ïŒ ãœãŒã·ã£ã«ã¡ãã£ã¢ãã©ãããã©ãŒã ããããªãã®ãŠã§ããµã€ããåãåããã©ãã£ãã¯ã®éã
- ã³ã³ããŒãžã§ã³çïŒ ãœãŒã·ã£ã«ã¡ãã£ã¢ããã®èšªåè ããŠã§ããµã€ãã§åžæããã¢ã¯ã·ã§ã³ïŒäŸïŒè³Œå ¥ããã©ãŒã ã®èšå ¥ïŒãå®äºããå²åã
ã«ã¹ã¿ããŒãµãŒãã¹ææšïŒ
- å¿çæéïŒ ãœãŒã·ã£ã«ã¡ãã£ã¢ã§ã®é¡§å®¢ããã®åãåããã«ã©ãã ãè¿ éã«å¿çãããã
- 解決çïŒ ãœãŒã·ã£ã«ã¡ãã£ã¢ãéããŠè§£æ±ºããã顧客ã®åé¡ã®å²åã
- 顧客æºè¶³åºŠïŒã»ã³ãã¡ã³ãåæïŒïŒ 顧客ã®ãã£ãŒãããã¯ã®ã»ã³ãã¡ã³ããåæããŠãæºè¶³åºŠã¬ãã«ã枬å®ããŸãã
ãã©ãããã©ãŒã åºæã®ææšïŒ
åãœãŒã·ã£ã«ã¡ãã£ã¢ãã©ãããã©ãŒã ã«ã¯ããã®ç¹å®ã®æ©èœããŠãŒã¶ãŒã®è¡åã«é¢é£ããç¬èªã®ææšããããŸãã
- FacebookïŒ åç»åçæ°ããªã³ã¯ã¯ãªãã¯æ°ãæçš¿ãšã³ã²ãŒãžã¡ã³ãçã
- InstagramïŒ ãããã£ãŒã«èšªåæ°ãã¹ããŒãªãŒãºé²èЧæ°ãããã·ã¥ã¿ã°ã®ããã©ãŒãã³ã¹ã
- TwitterïŒ ãªãã€ãŒãæ°ãããã·ã¥ã¿ã°ã®ããã©ãŒãã³ã¹ããããã£ãŒã«ã¯ãªãã¯æ°ã
- LinkedInïŒ èšäºã®ã¯ãªãã¯ã¹ã«ãŒçãäŒæ¥ã¢ããããŒããžã®ãšã³ã²ãŒãžã¡ã³ãããã©ãã¯ãŒã®äººå£çµ±èšã
- YouTubeïŒ ç·åçæéããã£ã³ãã«ç»é²è æ°ã®äŒžã³ãèŠèŽè ç¶æçã
- TikTokïŒ åç»åçæ°ãããããã·ã§ã¢ãä¿åããããã£ãŒã«èšªåæ°ã
ãœãŒã·ã£ã«ã¡ãã£ã¢åæããŒã«
幞ããªããšã«ããœãŒã·ã£ã«ã¡ãã£ã¢ã®ããã©ãŒãã³ã¹ã远跡ã»åæããã®ã«åœ¹ç«ã€ããŒã«ã¯ãããããããŸãã以äžã«ããã€ãã®äººæ°ã®ããéžæè¢ã玹ä»ããŸãïŒ
- ãã©ãããã©ãŒã åºæã®åæããŒã«ïŒ ã»ãšãã©ã®ãœãŒã·ã£ã«ã¡ãã£ã¢ãã©ãããã©ãŒã ïŒFacebookãInstagramãTwitterãLinkedInãªã©ïŒã¯ãããã©ãŒãã³ã¹ã«é¢ããåºæ¬çãªæŽå¯ãæäŸããçµã¿èŸŒã¿ã®åæããã·ã¥ããŒããæäŸããŠããŸãããããã¯éåžžç¡æã§ãè¯ãåºçºç¹ãšãªããŸãã
- ãœãŒã·ã£ã«ã¡ãã£ã¢ç®¡çãã©ãããã©ãŒã ïŒ HootsuiteãBufferãSprout SocialãAgorapulseã®ãããªããŒã«ã¯ãã¹ã±ãžã¥ãŒãªã³ã°ãå ¬éããœãŒã·ã£ã«ãªã¹ãã³ã°æ©èœãšãšãã«ãå æ¬çãªåææ©èœãæäŸããŸãããããã¯ãã©ãããã©ãŒã åºæã®åæããŒã«ãããè©³çŽ°ãªæŽå¯ãšã¬ããŒããæäŸããããšãå€ããéåžžã¯ãµãã¹ã¯ãªãã·ã§ã³æéãå¿ èŠã§ãã
- å°çšåæããŒã«ïŒ Google AnalyticsïŒé©åã«çµ±åãããå ŽåïŒãBrandwatchãTalkwalkerãMeltwaterã®ãããªããŒã«ã¯ã詳现ãªãœãŒã·ã£ã«ã¡ãã£ã¢åæãšãœãŒã·ã£ã«ãªã¹ãã³ã°ã®ããã«ç¹å¥ã«èšèšãããŠããŸãããããã¯ãããè€éãªããŒãºãæã€å€§èŠæš¡ãªçµç¹ã§ãã䜿çšãããŸãã
ããŒã«ã®æŽ»çšäŸïŒ
- HootsuiteïŒ ããã°ããŒãã«ãã©ã³ãã¯Hootsuiteã䜿çšããŠãè€æ°èšèªã§ã®èªç€Ÿãã©ã³ãã®èšåã远跡ãã顧客ããã®åãåããã«è¿ éã«å¯Ÿå¿ããåŠå®çãªææ ã«å¯ŸåŠããŠããŸãã
- Sprout SocialïŒ ããåœéçãªéå¶å©å£äœã¯Sprout Socialã䜿çšããŠãããŸããŸãªãœãŒã·ã£ã«ã¡ãã£ã¢ãã©ãããã©ãŒã ã§ã®è³é調éãã£ã³ããŒã³ã®ããã©ãŒãã³ã¹ãåæããå¯ä»ãæå€§åããããã«ã³ã³ãã³ããšã¿ãŒã²ãã£ã³ã°ãæé©åããŠããŸãã
- Google AnalyticsïŒ ããEã³ããŒã¹ããžãã¹ã¯ãGoogle AnalyticsããœãŒã·ã£ã«ã¡ãã£ã¢ã¢ã«ãŠã³ããšçµ±åããŠããœãŒã·ã£ã«ã¡ãã£ã¢ããæ¥ã蚪åè ã®ã³ã³ããŒãžã§ã³çã远跡ãããœãŒã·ã£ã«ã¡ãã£ã¢ããŒã±ãã£ã³ã°æŽ»åã®ROIãæž¬å®ããã®ã«åœ¹ç«ãŠãŠããŸãã
ãœãŒã·ã£ã«ã¡ãã£ã¢åæã®èšå®
ãœãŒã·ã£ã«ã¡ãã£ã¢ããŒã¿ã®åæãéå§ããåã«ãåæãé©åã«èšå®ããå¿ èŠããããŸãã以äžã«ã¹ããããã€ã¹ãããã®ã¬ã€ãã瀺ããŸãïŒ
- ç®æšãå®çŸ©ããïŒ ãœãŒã·ã£ã«ã¡ãã£ã¢ã®åãçµã¿ã§äœãéæãããã§ããïŒãã©ã³ãèªç¥åºŠã®åäžããªãŒãã®åµåºã売äžã®ä¿é²ããŸãã¯ã«ã¹ã¿ããŒãµãŒãã¹ã®æ¹åãç®æããŠããŸããïŒç®æšãæç¢ºã«å®çŸ©ããããšã§ãæãéèŠãªææšã«éäžããããšãã§ããŸãã
- é©åãªããŒã«ãéžæããïŒ ããªãã®ããŒãºãšäºç®ã«æãåã£ãããŒã«ãéžæããŸãããã©ãããã©ãŒã åºæã®åæããŒã«ããå§ããããé«åºŠãªæ©èœãå¿ èŠãªå Žåã¯ãããå æ¬çãªããŒã«ãžã®ã¢ããã°ã¬ãŒããæ€èšããŸãã
- ã¢ã«ãŠã³ããçµ±åããïŒ ãœãŒã·ã£ã«ã¡ãã£ã¢ã¢ã«ãŠã³ããéžæããåæããŒã«ã«æ¥ç¶ããŸãã
- ãã©ããã³ã°ãèšå®ããïŒ ç¹å®ã®ãã£ã³ããŒã³ãããã·ã¥ã¿ã°ããŸãã¯ããŒã¯ãŒããç£èŠããããã®ãã©ããã³ã°ãã©ã¡ãŒã¿ãèšå®ããŸãã
- ã¬ããŒãã¹ã±ãžã¥ãŒã«ã確ç«ããïŒ åæããŒã¿ãã¬ãã¥ãŒããé »åºŠïŒäŸïŒæ¯é±ãæ¯æãååæããšïŒã決å®ããŸãã
ãœãŒã·ã£ã«ã¡ãã£ã¢ããŒã¿ã®åæ
ããŒã¿ãåéãããããããåæããŠæå³ã®ããæŽå¯ãæœåºããæã§ãã以äžã«ãåŸãã¹ãäž»èŠãªã¹ããããããã€ã瀺ããŸãïŒ
- ãã¬ã³ããç¹å®ããïŒ ããŒã¿ã®ãã¿ãŒã³ããã¬ã³ããæ¢ããŸããç¹å®ã®ã¿ã€ãã®ã³ã³ãã³ããäžè²«ããŠè¯ãããã©ãŒãã³ã¹ãäžããŠããŸããïŒãªãŒãã£ãšã³ã¹ãæãã¢ã¯ãã£ããªç¹å®ã®æé垯ã¯ãããŸããïŒ
- ããã©ãŒãã³ã¹ãæ¯èŒããïŒ ç°ãªããã©ãããã©ãŒã ããã£ã³ããŒã³ãæéã«ãããããã©ãŒãã³ã¹ãæ¯èŒããŸãã
- ãªãŒãã£ãšã³ã¹ãã»ã°ã¡ã³ãåããïŒ ç°ãªããªãŒãã£ãšã³ã¹ã»ã°ã¡ã³ãïŒäŸïŒäººå£çµ±èšãèå³ãå ŽæïŒã«åºã¥ããŠããŒã¿ãåæããŸãã
- ROIãèšç®ããïŒ ãœãŒã·ã£ã«ã¡ãã£ã¢æŽ»åã®æè³åççãæ±ºå®ããŸãã
- æ¹åç¹ãç¹å®ããïŒ æŠç¥ãæŠè¡ãæ¹åã§ããé åãç¹å®ããŸãã
ããŒã¿åæã®äŸïŒ
ããšãã°ãæ°è£œåã®çºå£²ãä¿é²ããããã«ã°ããŒãã«ãªãœãŒã·ã£ã«ã¡ãã£ã¢ãã£ã³ããŒã³ã宿œããŠãããšããŸããããŒã¿ãåæããçµæãæçš¿ã¯åç±³ãšãšãŒãããã§ã¯å¥œèª¿ã§ãããã¢ãžã¢ã§ã®ãšã³ã²ãŒãžã¡ã³ããäœãããšãããããŸããããã®æŽå¯ã«ãããæçš¿ãçŸå°ã®èšèªã«ç¿»èš³ããããæåçã«é¢é£æ§ã®ããç»åã䜿çšããããçŸå°ã®ã€ã³ãã«ãšã³ãµãŒãšææºããããããªã©ãã¢ãžã¢åžå Žåãã®ã³ã³ãã³ãæŠç¥ã調æŽããããšãã§ããŸãããŸãã鿢ç»åãããåç»ã³ã³ãã³ãã®æ¹ãããã©ãŒãã³ã¹ãè¯ãããšã«æ°ã¥ãããã£ã³ããŒã³ã®ããã«ããå€ãã®åç»ãäœæãããã£ããã«ãªããããããŸããã
ãœãŒã·ã£ã«ã¡ãã£ã¢æŠç¥ã®æé©å
ãœãŒã·ã£ã«ã¡ãã£ã¢åæã®æçµçãªç®æšã¯ãæŠç¥ãæé©åããçµæãæ¹åããããšã§ãã以äžã«ãããŒã¿ã䜿çšããŠã¢ãããŒããæŽç·Žãããæ¹æ³ãããã€ã玹ä»ããŸãïŒ
- ã³ã³ãã³ãæŠç¥ãæŽç·ŽãããïŒ ãªãŒãã£ãšã³ã¹ã«é¿ãã³ã³ãã³ããå¢ãããé¿ããªãã³ã³ãã³ããæžãããŸããããŸããŸãªãã©ãŒãããããããã¯ãæçš¿æéã詊ããŸãã
- ã¿ãŒã²ãã£ã³ã°ãæ¹åããïŒ ããªãã®è£œåããµãŒãã¹ã«æãèå³ãæã€å¯èœæ§ã®ãããªãŒãã£ãšã³ã¹ã»ã°ã¡ã³ãã«åºåããªãŒã¬ããã¯æçš¿ãã¿ãŒã²ãã£ã³ã°ããŸãã
- æçš¿ã¹ã±ãžã¥ãŒã«ãæé©åããïŒ ãªãŒãã£ãšã³ã¹ãæãã¢ã¯ãã£ããªæéã«ã³ã³ãã³ããæçš¿ããŸãã
- ãšã³ã²ãŒãžã¡ã³ãæŠè¡ã匷åããïŒ æç¥šãã¯ã€ãºãã³ã³ãã¹ããªã©ã®ã€ã³ã¿ã©ã¯ãã£ããªã³ã³ãã³ãã䜿çšããŠããšã³ã²ãŒãžã¡ã³ããä¿é²ããŸãã
- äºç®ã調æŽããïŒ æãè¯ãçµæãåºããŠãããã©ãããã©ãŒã ããã£ã³ããŒã³ã«äºç®ãå²ãåœãŠãŸãã
ãœãŒã·ã£ã«ãªã¹ãã³ã°ïŒäŒè©±ãçè§£ãã
ãœãŒã·ã£ã«ãªã¹ãã³ã°ã¯ãåã«èªç€Ÿã®ããã©ãŒãã³ã¹ã远跡ããã ãã§ã¯ãããŸããããœãŒã·ã£ã«ã¡ãã£ã¢äžã§èªç€Ÿãã©ã³ããç«¶åä»ç€Ÿãæ¥çã«é¢ããäŒè©±ãç£èŠããããšãå«ã¿ãŸããããã«ãããé¡§å®¢ã®ææ ãæ°ããªãã¬ã³ããæœåšçãªå±æ©ã«é¢ãã貎éãªæŽå¯ãåŸãããšãã§ããŸãã
ãœãŒã·ã£ã«ãªã¹ãã³ã°ã®ã¡ãªããïŒ
- ãã©ã³ãã¢ãã¿ãªã³ã°ïŒ ãã©ã³ããžã®èšåã远跡ããæœåšçãªåé¡ãç¹å®ããŸãã
- ã»ã³ãã¡ã³ãåæïŒ ãã©ã³ãã«å¯Ÿããå šäœçãªææ ïŒããžãã£ãããã¬ãã£ãããŸãã¯ãã¥ãŒãã©ã«ïŒã枬å®ããŸãã
- ç«¶ååæïŒ ç«¶åä»ç€Ÿã®ããã©ãŒãã³ã¹ãç£èŠãããã®é·æãšçæãç¹å®ããŸãã
- ãã¬ã³ãã®ç¹å®ïŒ æ¥çã®æ°ããªãã¬ã³ããç¹å®ããããã«å¿ããŠæŠç¥ãé©å¿ãããŸãã
- 屿©ç®¡çïŒ æœåšçãªå±æ©ããšã¹ã«ã¬ãŒãããåã«æ€ç¥ãã察å¿ããŸãã
ãœãŒã·ã£ã«ãªã¹ãã³ã°ã®ããã®ããŒã«ïŒ
- BrandwatchïŒ é«åºŠãªåææ©èœãšã¬ããŒãæ©èœãæäŸããå æ¬çãªãœãŒã·ã£ã«ãªã¹ãã³ã°ãã©ãããã©ãŒã ã§ãã
- TalkwalkerïŒ äººå·¥ç¥èœã䜿çšããŠã»ã³ãã¡ã³ããåæãããã¬ã³ããç¹å®ãããœãŒã·ã£ã«ãªã¹ãã³ã°ããŒã«ã§ãã
- MeltwaterïŒ ãœãŒã·ã£ã«ãªã¹ãã³ã°ãã¡ãã£ã¢ã¢ãã¿ãªã³ã°ãåºå ±ããŒã«ãçµã¿åãããã¡ãã£ã¢ã€ã³ããªãžã§ã³ã¹ãã©ãããã©ãŒã ã§ãã
- MentionïŒ ãŠã§ãäžã§ããªãã®ãã©ã³ããžã®èšåã远跡ããããŠãŒã¶ãŒãã¬ã³ããªãŒãªãœãŒã·ã£ã«ãªã¹ãã³ã°ããŒã«ã§ãã
ã°ããŒãã«ãªãœãŒã·ã£ã«ã¡ãã£ã¢åæã«ãããæåçãã¥ã¢ã³ã¹ãžã®å¯Ÿå¿
ã°ããŒãã«èŠæš¡ã§äºæ¥ãå±éããå ŽåããœãŒã·ã£ã«ã¡ãã£ã¢åæã«åœ±é¿ãäžããå¯èœæ§ã®ããæåçãã¥ã¢ã³ã¹ã«æ³šæããããšãéèŠã§ããããæåã§é¿ããã®ããå¥ã®æåã§ã¯é¿ããªããããããŸããã以äžã«ããã€ãã®èæ ®äºé ã瀺ããŸãïŒ
- èšèªïŒ ã³ã³ãã³ããåã¿ãŒã²ããåžå Žã«å¯ŸããŠæ£ç¢ºãã€æåçã«é©åã«ç¿»èš³ãããŠããããšã確èªããŸãã
- ç»åïŒ åã¿ãŒã²ããåžå Žã®æåçèŠç¯ã«é¢é£ããæ¬æãæã£ãç»åãåç»ã䜿çšããŸãã
- ãŠãŒã¢ã¢ïŒ ãŠãŒã¢ã¢ã¯æåãè¶ããŠèª€è§£ãããããããã䜿çšããéã«ã¯æ³šæãå¿ èŠã§ãã
- 䟡å€èŠ³ïŒ ã¿ãŒã²ãããªãŒãã£ãšã³ã¹ã®äŸ¡å€èгã信念ãçè§£ããããã«å¿ããŠã¡ãã»ãŒãžã調æŽããŸãã
- ãã©ãããã©ãŒã ïŒ å°åã«ãã£ãŠäººæ°ã®ãããœãŒã·ã£ã«ã¡ãã£ã¢ãã©ãããã©ãŒã ãç°ãªãããšãèªèããŸããäŸãã°ãäžåœã§ã¯WeChatãåºã䜿ãããŠããŸãããäžçã®ä»ã®å€ãã®å°åã§ã¯WhatsAppã人æ°ã§ãã
æåçé æ ®ã®äŸïŒ
- è²ã®è±¡åŸŽæ§ïŒ è²ã¯æåã«ãã£ãŠç°ãªãæå³ãæã¡ãŸããäŸãã°ãçœã¯äžéšã®ã¢ãžã¢è«žåœã§ã¯åªã飿³ãããŸãããè¥¿æŽæåã§ã¯ãã°ãã°çŽç²ãã飿³ãããŸãã
- 瀟äŒçã¿ããŒïŒ ã¿ãŒã²ããåžå Žã«ããã瀟äŒçã¿ããŒãææãªäºæã«æ³šæããŸããäŸãã°ãäžéšã®æåã§ã¯ç¹å®ã®ãããã¯ããœãŒã·ã£ã«ã¡ãã£ã¢ã§è°è«ããããšãäžé©åãšèŠãªãããå ŽåããããŸãã
- ã³ãã¥ãã±ãŒã·ã§ã³ã¹ã¿ã€ã«ïŒ ã³ãã¥ãã±ãŒã·ã§ã³ã¹ã¿ã€ã«ã¯æåã«ãã£ãŠç°ãªããŸããäžéšã®æåã¯ããçŽæ¥çã§æå®çã§ãããä»ã®æåã¯ãã鿥çã§ç¹çްã§ãã
ãœãŒã·ã£ã«ã¡ãã£ã¢åæã®æªæ¥
ãœãŒã·ã£ã«ã¡ãã£ã¢åæã¯ãæè¡ã®é²æ©ãšãŠãŒã¶ãŒè¡åã®å€åã«ãã£ãŠåžžã«é²åããŠããŸããæ³šç®ãã¹ããã¬ã³ããããã€ã玹ä»ããŸãïŒ
- 人工ç¥èœïŒAIïŒïŒ AIã¯ãã»ã³ãã¡ã³ãåæããã¬ã³ãã®ç¹å®ãã³ã³ãã³ãã®æé©åãªã©ããœãŒã·ã£ã«ã¡ãã£ã¢åæã®å€ãã®åŽé¢ãèªååããããã«äœ¿çšãããŠããŸãã
- æ¡åŒµçŸå®ïŒARïŒïŒ ARã¯ã貎éãªããŒã¿ãçæã§ããæ²¡å ¥åã®ãœãŒã·ã£ã«ã¡ãã£ã¢äœéšãäœæããããã«äœ¿çšãããŠããŸãã
- åç»åæïŒ åç»ã³ã³ãã³ãã®äººæ°ãé«ãŸãã«ã€ããŠãåç»åæã¯ããã«éèŠã«ãªããŸãã
- ãã©ã€ãã·ãŒãžã®æžå¿µïŒ ãã©ã€ãã·ãŒãžã®æžå¿µãé«ãŸãã«ã€ããŠãå«ççãã€éææ§ã®ããæ¹æ³ã§ããŒã¿ãåéã䜿çšããããšããŸããŸãéèŠã«ãªããŸãã
- ããŒãœãã©ã€ãŒãŒã·ã§ã³ïŒ åæã¯ãåã ã®ãŠãŒã¶ãŒã®ããŒãºã奜ã¿ã«åããããããããŒãœãã©ã€ãºããããœãŒã·ã£ã«ã¡ãã£ã¢äœéšãäœæããããã«äœ¿çšãããŸãã
çµè«
ãœãŒã·ã£ã«ã¡ãã£ã¢åæã¯ã仿¥ã®ããžã¿ã«ã©ã³ãã¹ã±ãŒãã§æåããããšé¡ãããããããžãã¹ã«ãšã£ãŠäžå¯æ¬ ãªããŒã«ã§ããäž»èŠãªææšã远跡ããããŒã¿ãåæããæŠç¥ãæé©åããããšã§ããšã³ã²ãŒãžã¡ã³ããåäžãããROIãé«ããã°ããŒãã«èŠæš¡ã§ããžãã¹ç®æšãéæããããšãã§ããŸããæåçãªãã¥ã¢ã³ã¹ã«çæããããã«å¿ããŠã¢ãããŒããé©å¿ãããããšãå¿ããªãã§ãã ãããããŒã¿ã®åãæŽ»çšããããšã§ããœãŒã·ã£ã«ã¡ãã£ã¢ã®å¯èœæ§ãæå€§éã«åŒãåºãã匷åã§æåãããã©ã³ããç¯ãããšãã§ããŸãã
å®è·µçãªæŽå¯ïŒ ãŸãããœãŒã·ã£ã«ã¡ãã£ã¢ã®ç®æšããã3ãç¹å®ãããããã®ç®æšã«æãé¢é£æ§ã®é«ãææšãéžæããããšããå§ããŸãããããã®ææšãäžè²«ããŠè¿œè·¡ããããŒã¿ã䜿çšããŠæ å ±ã«åºã¥ããæææ±ºå®ãè¡ãããšã«éäžããŠãã ãããäžåºŠã«ãã¹ãŠã远跡ããããšãããå°ããå§ããŠãå¿ èŠã«å¿ããŠåæã®åãçµã¿ãåŸã ã«æ¡å€§ããŠãã ããã
åèæç®ïŒ äž»èŠãªãœãŒã·ã£ã«ã¡ãã£ã¢ãã©ãããã©ãŒã ã®åæããã·ã¥ããŒãã調ã¹ãŠã¿ãŸããããHootsuiteãSprout Socialã®ãããªãœãŒã·ã£ã«ã¡ãã£ã¢ç®¡çãã©ãããã©ãŒã ã®ç¡æãã©ã€ã¢ã«ã®æ©èœã詊ããŠããã®åæèœåãäœæããŠãã ãããä»ã®ã°ããŒãã«ãã©ã³ãããœãŒã·ã£ã«ã¡ãã£ã¢åæãã©ã®ããã«æŽ»çšããŠæåãåããŠãããã«é¢ããèšäºãã±ãŒã¹ã¹ã¿ãã£ã調æ»ããŠãã ããã